A red paint roller applies thick red paint with a satin finish on a white surface, next to handwritten text in red that says Thick as F*ck. Perfect for those wanting paint and primer in one from an Amazon paint brand. Red, bold, hand-painted style text on a transparent background reads Thick as F*ck, with the letter u in F*ck replaced by an asterisk—just like a quality satin finish paint that takes one coat for bold coverage.

We’re Not Your Average Paint Brand.

Forma was built out of frustration. Frustration with watered-down paints, weak colors, and overhyped branding that didn’t deliver.

Backed by over 130 years of American paint manufacturing experience, we took what works, scrapped what doesn’t, and created a thick as f*ck, modern paint brand that slaps on smooth and covers like a dream.

Whether you’re a DIY die-hard or a designer chasing that perfect finish Forma delivers power, speed, and pigment with attitude.

A front porch with a dark wooden floor, white paneled walls, two light gray shutters, and a light gray door flanked by narrow side windows—all refreshed using hPremium interior paint for a smooth, lasting finish.

The Forma Manifesto

  • We believe bold colors beat safe neutrals.
  • We believe one coat should actually mean one coat.
  • We believe shipping shouldn’t take forever.
  • We believe eco-conscious should come standard.
  • And we believe premium doesn’t need to cost your whole renovation budget.
  • We make paint for people who give a damn about quality, about color, and about making their space their own.
A white paint can with a silver lid and handle. Bold red letters, partially visible, spell out FORMA across the lower half. Smaller text near the top reads Premium interior paint Standard Finish. The background is light beige.

What’s in the Can:

  • Paint + Primer in One Cuts time, not corners
  • Smooth Satin Finish Walls, trim, ceilings it handles it all
  • Low Odour, Fast Drying Breathe easy and move on
  • Eco-Conscious Cans Recyclable and responsibly made
  • Made in the USA Always. No exceptions.
  • Fast Shipping, No Waiting Around
A two-story house with dark blue siding painted with the best DIY home paint, white trim, black shutters, and a gray shingled roof. A small American flag hangs by the front door, and the yard has neatly trimmed bushes and a brick walkway.

Behind the Brand

  • Forma is powered by a small team of paint nerds, designers, and rule-breakers who were sick of the same old beige.
  • We’ve worked with pros, DIY legends, and bold renovators across the U.S. and we’re just getting started.
  • Want to partner with us? Hit up our wholesale team [here].

Done Reading? Time to Roll.

Check out our best-sellers and get painting.

Shop the Damn Paint